This stage is all about putting the fundamentals in place. It involves exploratory discussions to establish the project’s framework and intelligent questioning to clarify the objectives.
What do you want your social media campaign to achieve? That’s exactly what your dedicated account manager will find out before we devise a brilliant strategy for you. We’ll ask you about your goals, target audience, competition, inspiration, key messages, budget and any other requirements.
- Business Requirememts
- User's Needs
- Market Trends
The thinking stage gives our creativity a sense of direction. We examine the competitive landscape, research the target audience and investigate potential avenues for innovation.
Once you’re happy with our social media strategy, our in-house social media team will create or edit your profiles (if necessary) with on-brand images and text. We also design, write and schedule targeted ads and organic posts.
Scope of work
This stage is the least process-driven. Within the boundaries of our earlier listening and thinking, we give free rein to our creativity. Following few rules, we make, build, shape and craft.
- User Journey
- Product Features
- Features Priotization
When your social media campaign is ready for launch, we implement it, monitoring its progress to ensure it meets your goals, and ensuring consistency across platforms
The discipline of deadlines and budgets makes sure our creativity fulfills its purpose. With their feet on the ground, our project managers stay in touch with our clients and reality.
- User Testing
- Visual Design
Social media offers fantastic opportunities for you to measure and refine your campaigns to ensure they deliver on your objectives. We can help you with AB split testing, bid adjustments, analytics, reach and engagement and ROI.